TREND OF IPAD-ONLY NEWSPAPER

           Nowadays, people are more relying on the iPad than the newspaper to update themselves with the current issues.

(Source: ChangeWave Research, n.d)

Based on the statistic given by ChangeWave Research (n.d), it is stated that the majority of the consumers, which is 51 percent, read newspaper through iPad and the balance is consumers reading the newspaper.

An author from The Cento, Trotter (2011) stated that Rupert Murdoch promoted the new iPad-only newspaper to the whole world, in which focusing on the technological aspects, changing the traditional ‘hold and fold’ format to the online format. It was also stated that the consumers are able to communicate with the publication to subscribe the fee, which supposedly be cheaper that the printed copies.

Multimodality here allows the consumers to interact and get connected with the organization with the creation of the website designs (Walsh, 2006). The website designs must be interesting and user-friendly so that the consumers are comfortable and can rely on it. The organization somehow wishes that they are able to deliver interesting and updated messages to the consumers. I personally think that reading news through iPad will be more motivating especially if the headline is interesting with catchy caption. Besides that, the graphics are more attractive compared to the newspaper. This will make me feel more enthusiastic to read and want to know more about that particular issue.

Trotter (2011) cited from a student, Smith stated that the Ipad will not ‘overtake’ the newspaper just yet. He believes that readers who read the news from the Ipad are just scan reading it, focusing on just the headlines of the news without reading the content. Shriver (1997) added that most of the readers expects the headings to be more style with interesting and catchy headlines, hoping that the headline gives them an attentive topic to read on.

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REFERENCES

ChangeWave Research (n.d), consumers are more likely to read magazines and & newspaper on iPad than other devices, viewed on 12 November 2011, <http://content.yudu.com/A1r0id/iPadTrendsFeb2011/resources/16.htm>

Schriver, K.A 1997, 'Chapter 6: The interplay of words and pictures,' in Dynamics in document design: Creating texts for readers, pp.361-441, Wiley Computer Pub., New York.

Trotter, C. 2011, 'iPad only newspapers furthers media trend', The Cento, viewed 12 November 2011, <http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend/>

Walsh, M. 2006, 'Textual shift: Examining the reading process with print, visual and multimodal texts,' Australian Journal of Language and Literacy, vol.29, no.1, p.24-37