Traditional advertising is having a great deal of competition from other form of advertising in recent days such as the online advertising. It is also known as internet advertising or web advertising. This advertisement able to target specific market while consumers are surfing the internet. One of the popular Web 2.0 tools that has increasing the number of advertisement is Facebook (Wauters, 2011).
Facebook is a social network where people can connect with others from all over the world. Traditional advertising are not totally dead as there are still lots of billboards and posters can be seen everyday. This form of advertising does hold its importance. However, digital era plays a lot of forces and online advertisement has improved. More people are now spending less money on buying magazines and newspapers as they prefer online materials such as blogs, and social networks, which also give a way for advertisement. Facebook especially is so user friendly that anyone at a minimum cost can place the advertisement. Others who also started corporate or business pages also benefits from this digital advertisement.
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| DIAGRAM 2. 0 : STATISTICS ON FACEBOOK |
Based on the media dependency, to create the need, interests and motives in a person, media system should interact with audiences. If we compare traditional media which most of the time lives individual impact, digital advertisement able to give a broader impact on audiences. This is because through online advertisement, most of the time people will share their ideas and opinions, which will lead to a holistic view of a certain advertisement (Scifo, 2010). Therefore, digital advertisements do have altered communication through the new media ecosystem. (264 words)
REFERENCES
Scifo. G 2010, 10 Advantages of Online Advertising, viewed on 22 August 2011, <http://www.georgescifo.com/2010/05/10-advantages-of-online-advertising/>
Wauters. R 2011, It’s a Facebook World, viewed on 22 August 2011,
<http://www.socialnetworkingwatch.com/all_social_networking_statistics/>
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